Mid-luxury decor brand Bay Window opens 1st store in Hyd

Hyderabad Bay Window, a mid-luxury design-led brand from Khazana Group on Thursday launched its first flagship store in Hyderabad. The 30,000 sft store at Jubilee Hills is house to 1,000 SKU’s of furniture and home decor products. The brand has also introduced an online platform with Augmented Reality feature. The starting price of a product is that of a cushion cover which is available from Rs 450, a table lamp is priced from Rs 5,000 and three-seaters are available in the price range of Rs 50,000 – Rs 80,000.

Siddhant Anand, Co-founder, Bay Window said, “Our product line caters to customers who are looking for an upgrade from middle-end to mid-luxury. We have collaborated with five International designers from Sweden, Portugal, UK, France and Jordan. Their designed products are exclusive to Bay Window. While other brands sell price, Bay Window sells design.”

The Co-founder also revealed his plan to expand presence of Bay Window by entering 20 cities over five years. A gallery format will come up on 6,000 sft at Gachibowli by mid-September, 2023. Another brand-owned store is expected to open in Bangalore by end of this year.

Bay Window has introduced its online platform. Here, customers can view products through AR feature, which gives the buyer virtual placement of the furniture in their home space.

Anand further informed that during the pandemic, 45 per cent of residences sold in Hyderabad were in the price range of Rs 1 crore and above. “These property buyers along with the practical home owners of Rs 5 crore worth property prefer to invest on a combination of mid-luxury and luxury furniture’s, to design the décor of their homes,” he said.